Why Evergreen Content is Crucial for Business Growth and Social Media Promotion with Erin Dimond and Jordan Dugger
Join Chase Chewning with Erin Dimond and Jordan Dugger from The Flow State of Mind Podcast! They’re fitness coaches that aim to bring value to their audience by bringing in people who are the best at what they do. Erin and Jordan share how they started, what the podcast has brought to them and the business, and how you can properly leverage your podcast for promotion. Stay tuned, and enjoy the podcast!
The Mistake of Waiting Six Months to Start a Podcast
You have to find the balance between motion and action. Jordan describes motion as a lot of researching and planning without doing anything. Action, he says, connotes presenting yourself an opportunity for failure to happen. They had the equipment, charts were all over the kitchen, and even a list of guests was prepared, but it took them six months until they recorded their first episode! What’s more interesting is, even with all the preparation done, they still didn’t sound as professional as they wanted. On the show, both Erin and Jordan recall a quote from Russell Brunson that “your first 50 episodes aren’t for anybody else but you.” It’s a learning experience until you find your groove. Besides, no one else besides your mom and brother listens to you earlier on anyways!
Evergreen Content in Podcasting
Podcasting is a river that turns into a tsunami. You might start as a tiny stream flowing, getting your grip, and looking for your own voice first. Give it a year, and you’ll see people finding you, and then you realize your content is rising to the top. Once that happens, you’ll have an opportunity to create financial freedom through your platform and connect with other people who bring different business opportunities as well!
Promoting and Podcasting
Jordan and Erin now use their podcast for multiple business ventures and have found an incredible way to promote themselves as fitness trainers. Rather than saying you’re the best at making a change for your clients, make the story about them instead! Don’t paint yourself as the hero. The story you should tell is that they are the heroes, and you’re just the guide merely guiding them through their journey. When a potential client gets to hear it like that, conversions are much higher than turning yourself into the protagonist of your movie.
Want to hear more from Erin and Jordan, make sure to listen to the full episode on Operation Podcast!
About The Flow State of Mind Podcast:
The Flow State of Mind Podcast, hosted by fitness coaches and social media influencers Erin Dimond and Jordan Dugger, investigate the mental state of flow and how to best achieve it consistently. Guests and thought leader topics range from health, fitness, physique sports, psychology, and business. Learn and grow with these experienced fitness coaches and find out how to best find your flow.
Outline of the Episode:
- [01:20] The new home has to have a space for a podcast studio.
- [02:30] Fitness instructors but definitely not influencers. Going in podcasting headfirst!
- [05:13] Motion versus action. Taking six months before being able to start. Podcasting is the new way of connecting!
- [09:40] Listening to your episodes and getting better at your craft. Podcasting forces you to remember what you want to say.
- [12:10] Giving away your best stuff for free and people paying for the implementation. Allowing humanization to happen over time.
- [15:15] Using the podcast as a lead magnet. Diving deeper into all the niches you’re involved in.
- [18:46] Bringing in people who are passionate about their area and zone of genius.
- [20:04] Messy action. You’re first few episodes are mostly just for you. You’re going to suck at first. Just do it!
Resources:
- Jordan Dugger on Instagram @duggaesthetics
- Erin Dimond on Instagram @erindimondfitness
- The Flow State of Mind Podcast
- Russel Brunson
- Building a StoryBrand: Clarify Your Message So Customers Will Listen
- The Hero's Journey: Joseph Campbell on His Life and Work
Connect with Us!
- Operation Podcast @operationpodcast
- https://www.operationpodcast.com/
