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How to Not Get Burned Out by Your Podcast with Wendy McCallum

Uncategorized Jul 21, 2021

Wendy McCallum is a Professional Burnout and Balance Coach and Wellness Expert. She’s the host of the Bite-Sized Balance podcast that encourages conversations on women’s wellness. In any episode, they focus on ONE bite-sized topic that empowers women to create their best lives.

In this episode of Operation Podcast, Wendy shares how she pushed through self-doubt and overcame initial friction to start and grow her podcast. Foreign to the tech side, Wendy opens up about finding the right people to support and work with on her podcast and the incredible opportunities she’s received after it gained traction!


1. Podcasts are a remarkable way of organically marketing your skills!

Essentially a coach and wellness expert, Wendy learned over time that by sharing subject matter on her podcast, she was also demonstrating her expertise and skills as a coach to numerous people at the same time. She landed many private and group coaching applications through her podcast - it was a direct marketing hit!

By also joining as a guest on other shows, podcasts enable you to reach out to different audiences and expand your online community.

“It [the podcast] is an excellent platform for me from a marketing perspective.” 

2. Podcasts allow you to have incredible conversations with some of the best people in the world!

Bringing in people who are in alignment with your philosophy or purpose lets you have conversations that benefit the listeners by providing them great value for their time. Wendy shares getting the opportunity to speak with renowned individuals and experts through her podcast. It also helped her build a good rapport with them by connecting with them pre-or post-production!

“Just the ability to actually sit with these people and have these amazing conversations, I feel like that's a great outcome of the podcast.” 


About Wendy MacCallum:

Wendy McCallum is a Professional Burnout and Balance Coach and Wellness Expert with over 10 years of experience in the field. She is also a speaker and is the host of the Bite-Sized Burnout Podcast that talks about all things women's balance, including healthy eating, unhealthy coping mechanisms, parenting, hormones, and burnout.


Key Highlights of the Episode:

  • One of the easiest ways to build community is through a podcast. Podcasts are an amazing means to generate organic marketing leads.
  • Starting a podcast is an easy thing to do. Never really has anyone complained of a bad audio quality - content is king!
  • Podcasts are an excellent way of helping you connect with experts in your field. 
  • When in doubt, ask for help. You'd be amazed at the people who come forward to explain to you how they solved their problems while doing a podcast themselves.
  • It is okay to ask people to review your podcast after they’ve listened to it. Do not be afraid to ask or engage with your audience.
  • Do not overthink. If you are only starting, invite somebody you have a good rapport with so you’ll feel more confident. Just start your podcast.




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