Should Your Podcast Have Video? Here's What the 2026 Data Says

Hey Podcast Fam,

Let’s be honest... in 2026, the biggest threat to any podcast isn’t a bad review.
It’s being ignored.

This year's industry reports from Deloitte and The Wall Street Journal were released, and the data is a wake-up call for anyone still playing the game in audio-only mode.

The Attention Gap 👁️

Here’s how audiences are actually consuming content:

Video Watchers: 44% give their undivided attention—no multitasking.

 Audio Listeners: Only 29% are fully engaged. The other 71% are driving, doing dishes, or distracted by daily life.

Why This Matters for Your Show

Video audiences are 1.5× more engaged than audio-only listeners.

They don’t just hear you, they spend 50% more time with your content and build a stronger connection with you as a host.

So here’s the real question: 

In a crowded feed, are you trying to be louder – or more present? 

Because presence is what allows your message to be felt, not just heard. 

Record a Show People Choose to Watch

Most podcasts don’t stall because of ideas or guests. They stall because production becomes the bottleneck. 

Our studios are built for creators who want their conversations to look as strong as they sound – without the added friction, tech stress, or guess work. 

📥 Book your next session

Happy Creating

Source: Deloitte 2026 TMT Predictions & The Wall Street Journal via Podnews (Dec 2025)